Privacy Policy

This Privacy Policy describes how Pizza Luce ("we," "us," or "our") collects, uses, discloses, and protects your personal information when you visit our website at pizzluce.rest, place orders online, interact with our services, or otherwise engage with us. We are committed to protecting your privacy and handling your personal data with transparency, integrity, and respect.

Please read this Privacy Policy carefully. By using our website or services, you acknowledge that you have read and understood the practices described in this document. If you do not agree with the terms of this Privacy Policy, please discontinue use of our website and services immediately.

This Privacy Policy applies to all users located in the United States, including residents of California who may have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). Our practices are also guided by the Federal Trade Commission (FTC) Act, which governs unfair or deceptive acts and practices in commerce.

1. Who We Are

Pizza Luce is a food service business operating in the United States. We provide restaurant services, online ordering, delivery, and catering options to our valued customers. Our contact details are as follows:

For any privacy-related inquiries, questions, or concerns, please contact us at [email protected].

2. Information We Collect

We collect various categories of personal information depending on how you interact with us. This information is collected directly from you, automatically through your use of our website, and in some cases from third parties.

2.1 Personal Information You Provide to Us

When you create an account, place an order, make a reservation, subscribe to our newsletter, participate in a promotion, or otherwise interact with us voluntarily, we may collect the following types of personal information:

• Identity Information: Your full name, username or display name.
• Contact Information: Email address, phone number, billing address, and delivery address.
• Account Credentials: Password (stored in encrypted form) and security questions where applicable.
• Order and Transaction Information: Details about the food items you order, special instructions, dietary preferences or restrictions, order history, and payment details (we do not store full payment card numbers — see payment processing below).
• Communications: Records of any communications you send to us, including feedback, complaints, and customer service inquiries.
• Marketing Preferences: Your preferences regarding receiving promotional materials from us.
• Reservation Information: Date, time, party size, and any special requests made when booking a table.
• Catering Requests: Business name, event details, and logistical information for catering inquiries.

2.2 Information Collected Automatically

When you visit our website, we automatically collect certain technical and usage data through cookies, web beacons, pixels, and similar tracking technologies. This includes:

• Device Information: Device type, operating system and version, browser type and version, screen resolution, and device identifiers.
• Log Data: Your IP address, date and time of access, pages visited, time spent on each page, referring URLs, and exit pages.
• Usage Data: Clickstream data, search queries entered on our site, menu items viewed, items added to cart, and overall interaction patterns.
• Location Data: Approximate geographic location derived from your IP address. If you permit location access through your browser or mobile device, we may collect more precise location information for delivery purposes.
• Cookie Data: Information stored in cookies and similar technologies as described in our Cookie section below.

2.3 Information from Third Parties

We may receive personal information about you from third parties, including:

• Payment Processors: Transaction confirmation and billing information from our payment processing partners.
• Delivery Partners: Delivery status, driver location updates, and fulfillment data from third-party delivery services.
• Social Media Platforms: If you choose to log in or connect with us via social media platforms (such as Facebook or Google), we may receive your public profile information, name, and email address as permitted by those platforms.
• Analytics Providers: Aggregated or de-identified usage data from third-party analytics tools.
• Review and Rating Platforms: Publicly available reviews or ratings you post about us on third-party platforms.

3. How We Use Your Information

We use the personal information we collect for a variety of legitimate business purposes, including but not limited to the following:

3.1 Service Provision and Order Fulfillment

• Processing and fulfilling your food orders, whether for delivery, takeout, or dine-in.
• Managing your customer account and maintaining your order history.
• Processing payments and handling refunds or disputes.
• Coordinating delivery logistics and communicating estimated delivery times.
• Managing table reservations and catering requests.
• Communicating with you about your orders, including confirmation emails, status updates, and receipts.

3.2 Customer Support

• Responding to your inquiries, complaints, and requests for assistance.
• Resolving disputes and troubleshooting technical issues.
• Maintaining records of communications for quality assurance and staff training purposes.

3.3 Analytics and Website Improvement

• Analyzing how users navigate and interact with our website to improve usability and functionality.
• Monitoring website performance, identifying technical errors, and conducting testing.
• Understanding customer behavior and preferences to enhance our menu offerings and services.
• Generating internal reports and business intelligence to guide operational decisions.

3.4 Marketing and Promotions

• Sending you promotional emails, newsletters, special offers, and information about new menu items, if you have opted in to receive such communications.
• Personalizing the content and offers shown to you based on your preferences and order history.
• Running loyalty programs, contests, and promotional campaigns.
• Delivering targeted advertising through third-party platforms, where permitted by law and your preferences.

3.5 Legal and Compliance

• Complying with applicable federal, state, and local laws and regulations.
• Responding to lawful requests from government authorities or law enforcement agencies.
• Enforcing our Terms of Service and protecting our legal rights.
• Preventing fraud, unauthorized transactions, and other illegal activities.

3.6 Safety and Security

• Monitoring for and preventing security threats, data breaches, and fraudulent activity.
• Verifying the identity of users to prevent unauthorized access to accounts.
• Ensuring the safety and security of our customers, staff, and operations.

4. How We Share Your Information

We do not sell your personal information to third parties for their own independent marketing purposes. However, we do share your information in the following circumstances:

4.1 Service Providers and Business Partners

We work with trusted third-party vendors and service providers who assist us in operating our business and delivering services to you. These parties are contractually required to use your information only for the specific purposes for which it is shared and to maintain appropriate security standards. Examples include:

• Payment Processors: To securely process your payment transactions (e.g., Stripe, Square, or similar providers).
• Delivery Services: To coordinate food delivery to your specified address.
• Email and Communication Platforms: To send transactional and marketing communications on our behalf.
• Analytics Providers: Such as Google Analytics, to analyze website traffic and user behavior.
• Cloud Hosting Providers: To store and manage our data infrastructure securely.
• Customer Support Tools: Platforms that help us manage and respond to customer inquiries efficiently.

4.2 Legal Requirements

We may disclose your personal information if we believe in good faith that such disclosure is necessary to:

• Comply with a legal obligation, court order, subpoena, or other governmental request.
• Enforce our Terms of Service or other agreements.
• Protect the rights, property, or safety of Pizza Luce, our customers, employees, or the public.
• Prevent or investigate potential wrongdoing, fraud, or illegal activity.

4.3 Business Transfers

In the event of a merger, acquisition, asset sale, reorganization, or other business transaction involving Pizza Luce, your personal information may be transferred as part of that transaction. We will notify you via email or a prominent notice on our website if such a transfer occurs and your data becomes subject to a different privacy policy.

4.4 With Your Consent

We may share your personal information with other parties when you have explicitly given us your consent to do so, such as participation in co-branded promotions or partnerships.

4.5 Aggregated or De-Identified Data

We may share aggregated, anonymized, or de-identified data that cannot reasonably be used to identify you with third parties for research, analytics, marketing, or other business purposes.

5. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze site usage, and support our marketing activities. Cookies are small text files stored on your device when you visit a website.

5.1 Types of Cookies We Use

• Essential Cookies: Necessary for the proper functioning of our website, including maintaining your shopping cart and enabling secure login.
• Performance and Analytics Cookies: These help us understand how visitors interact with our website by collecting and reporting information anonymously.
• Functional Cookies: Enable enhanced functionality and personalization, such as remembering your preferences and past orders.
• Marketing and Advertising Cookies: Used to track your browsing behavior and deliver relevant advertisements on our site and third-party platforms.

5.2 Managing Your Cookie Preferences

You can control and manage cookies through your browser settings. Most browsers allow you to refuse all cookies or accept only certain types. Please note that disabling certain cookies may affect the functionality of our website and your ability to use some of our services. For detailed information on how we use cookies and how to manage your preferences, please refer to our Cookie Policy.

6. Data Security

We take the security of your personal information seriously and implement a range of technical, administrative, and physical security measures to protect your data from unauthorized access, disclosure, alteration, loss, or destruction. These measures include:

• Encryption: We use SSL/TLS encryption to protect data transmitted between your browser and our servers.
• Secure Payment Processing: Payment card information is processed through PCI-DSS compliant payment processors. We do not store full payment card numbers on our servers.
• Access Controls: Access to personal data is restricted to authorized personnel on a need-to-know basis. All employees who handle personal data are trained on data protection practices.
• Password Security: Passwords are stored using industry-standard cryptographic hashing algorithms and are never stored in plain text.
• Regular Security Audits: We conduct periodic reviews and assessments of our security practices and infrastructure.
• Incident Response Plan: We maintain a data breach response plan and will notify affected users and relevant authorities in accordance with applicable law in the event of a breach.

7. Your Privacy Rights

Depending on your location and applicable law, you may have the following rights with respect to your personal information. We are committed to honoring these rights in a timely and transparent manner.

7.1 Rights for All Users

• Right to Access: You have the right to request a copy of the personal information we hold about you.
• Right to Correction: You may request that we correct any inaccurate or incomplete personal information we hold about you.
• Right to Deletion: You may request that we delete your personal information, subject to certain legal exceptions (e.g., where we are required to retain data to comply with legal obligations or complete a transaction).
• Right to Opt-Out of Marketing: You can opt out of receiving marketing communications from us at any time by clicking the "unsubscribe" link in our emails or by contacting us directly.
• Right to Data Portability: Where technically feasible, you may request that we provide your personal data in a structured, commonly used, and machine-readable format.

7.2 Additional Rights for California Residents (CCPA/CPRA)

If you are a resident of California, you have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including:

• Right to Know: The right to know what categories of personal information we collect, use, disclose, and sell (or share), and the specific pieces of personal information collected about you.
• Right to Delete: The right to request deletion of personal information we have collected about you, subject to certain exceptions.
• Right to Correct: The right to request correction of inaccurate personal information.
• Right to Opt-Out of Sale or Sharing: The right to opt out of the sale or sharing of your personal information for cross-context behavioral advertising. We do not sell your personal information as defined under the CCPA/CPRA.
• Right to Limit Use of Sensitive Personal Information: The right to limit our use and disclosure of sensitive personal information to purposes authorized by law.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights. We will not deny you services, charge you different prices, or provide a lower quality of service because you exercised your rights under the CCPA/CPRA.

To exercise your California privacy rights, you or an authorized agent may submit a verifiable consumer request to us at [email protected]. We may need to verify your identity before processing your request.

7.3 How to Submit a Privacy Rights Request

To exercise any of the rights described above, please contact us using the following methods:

• Email: [email protected]
• Website: pizzluce.rest

We will respond to your request within 45 days of receipt. If we require additional time, we will notify you of the extension and the reason for it. We may need to verify your identity to protect your privacy and ensure that personal information is not disclosed to unauthorized individuals.

8. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. The specific retention periods we follow include:

Once the applicable retention period expires, we securely delete or anonymize your personal information in accordance with industry best practices. In some cases, data may be retained for longer periods if required by applicable law, regulatory obligations, or active legal proceedings.

9. Children's Privacy

Pizza Luce does not knowingly collect, use, or disclose personal information from individuals under the age of 18. If we become aware that we have inadvertently collected personal information from a child under 18 without appropriate parental consent, we will take immediate steps to delete that information from our systems.

If you are a parent or guardian and believe that your child has provided us with personal information without your consent, please contact us immediately at [email protected]. We will investigate and take appropriate action promptly.

Our practices are consistent with the Children's Online Privacy Protection Act (COPPA), which prohibits the collection of personal information from children under the age of 13 without verifiable parental consent. We go beyond this requirement by restricting our services to users aged 18 and above.

10. International Data Transfers

Pizza Luce is based in the United States and primarily processes and stores personal information on servers located within the United States. If you are accessing our website or services from outside the United States, please be aware that your personal information may be transferred to, stored in, and processed in the United States.

The data protection laws in the United States may differ from those in your country of residence. By using our services and providing us with your personal information, you acknowledge and consent to the transfer of your information to the United States as described in this Privacy Policy.

Where we transfer personal data internationally, we take appropriate safeguards to ensure that your data remains protected in accordance with applicable law, including through the use of contractual clauses, data processing agreements, and other legally recognized transfer mechanisms.

11. Third-Party Links and Services

Our website may contain links to third-party websites, social media platforms, and services that are not operated by Pizza Luce. This Privacy Policy does not apply to those third-party services, and we are not responsible for the privacy practices of those websites or organizations.

We encourage you to review the privacy policies of any third-party services you visit. Common third-party services linked from or integrated into our website may include:

• Social media platforms (Facebook, Instagram, Twitter/X)
• Mapping and navigation services (Google Maps)
• Online review platforms (Yelp, Google Reviews, TripAdvisor)
• Food delivery platforms (DoorDash, Uber Eats, Grubhub)
• Payment gateways and financial services

Your interactions with these platforms are governed by their own privacy policies and terms of service, not ours.

12. Email Communications and Opt-Out

If you have opted in to receive marketing communications from us, we may send you emails about promotions, new menu items, events, and special offers. Each marketing email we send will include a clear and easy-to-use unsubscribe link, allowing you to opt out at any time.

Please note that even if you opt out of marketing emails, we may still send you transactional communications that are essential to your use of our services, such as:

• Order confirmations and receipts
• Delivery status updates
• Account security notifications
• Responses to your customer service inquiries
• Important policy updates

If you wish to stop receiving all communications from us, including transactional messages, please contact us at [email protected] to request account deletion or deactivation.

13. Payment Information and Security

When you make a payment through our website, your payment card information is transmitted directly to our payment processing partners using SSL/TLS encryption. We do not store, transmit, or process your full payment card number, CVV, or other sensitive payment information on our own servers.

Our payment processors are certified under the Payment Card Industry Data Security Standard (PCI-DSS), which sets stringent requirements for the secure handling of cardholder data. We only retain billing information such as the last four digits of your card number, card type, billing name, and billing address for record-keeping and customer support purposes.

14. How to File a Complaint

We are committed to resolving any concerns you may have about our privacy practices fairly and promptly. If you believe that we have violated your privacy rights or failed to comply with this Privacy Policy or applicable law, we encourage you to contact us first so we can address your concern directly.

14.1 Contact Us Directly

To file a privacy complaint, please reach out to us using the following contact details:

• Email: [email protected]
• Website: pizzluce.rest

Please include your full name, contact information, a description of your concern, and any relevant details. We will acknowledge receipt of your complaint within 5 business days and work to resolve it within 30 days.

14.2 Filing a Complaint with a Government Authority

If you are not satisfied with our response, you have the right to file a complaint with the relevant regulatory authority:

• Federal Trade Commission (FTC): The FTC enforces federal consumer protection laws that prevent fraud, deception, and unfair business practices. You may file a complaint at www.ftc.gov/complaint or call 1-877-382-4357.
• California Residents — California Privacy Protection Agency (CPPA): If you are a California resident, you may file a complaint with the California Privacy Protection Agency regarding violations of your rights under the CCPA/CPRA. Visit cppa.ca.gov for more information.
• California Attorney General: California residents may also submit complaints to the California Attorney General's office at oag.ca.gov.
• State Attorney General: Residents of other states may also contact their respective State Attorney General's office for assistance with privacy-related complaints.

15. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our practices, legal requirements, or operational needs. When we make material changes to this policy, we will:

• Update the "Last Updated" date at the top of this page.
• Post a prominent notice on our website informing users of the change.
• Where required by law or where we deem appropriate, send an email notification to registered users about the updated policy.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of our website or services following the posting of any changes constitutes your acceptance of the revised Privacy Policy.

16. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please do not hesitate to contact our privacy team using the information below:

We are dedicated to ensuring that your personal information is handled with the highest standards of care, security, and respect. Thank you for trusting Pizza Luce with your information and for being a valued member of our community.