Mon–Sun: 11:00 AM – 11:00 PM

Cookie Policy

Last Updated: March 29, 2026

1. Introduction

Welcome to Pizza Luce. We are committed to being transparent about how we collect and use data related to you. This Cookie Policy explains what cookies are, how we use cookies on pizzluce.rest, the types of cookies we use, and how you can manage your cookie preferences. This policy should be read alongside our Privacy Policy and Terms of Service, which provide additional context about how we handle your personal information.

Pizza Luce is a food service business operating in the United States. This Cookie Policy is designed to comply with applicable United States privacy laws, including the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) for California residents, as well as the Federal Trade Commission (FTC) Act regarding fair and transparent data practices for all users across the United States.

2. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet, or other internet-connected device when you visit a website. They are widely used by website owners to make their websites work efficiently, to provide a better and more personalized browsing experience, and to gather analytical information about how users interact with their websites.

Cookies are sent back to the originating website on each subsequent visit, or to another website that recognizes that cookie. Cookies are useful because they allow a website to recognize a user's device. You can find more general information about cookies at www.allaboutcookies.org.

2.1 How Do Cookies Work?

When you visit pizzluce.rest for the first time, our website sends a cookie to your browser, which stores it on your device. The next time you visit our site, your browser sends the cookie back to our server, allowing us to recognize your device and remember your preferences or actions. Cookies do not typically contain personally identifiable information, but personal data that we store about you may be linked to the information stored in and obtained from cookies.

2.2 First-Party vs. Third-Party Cookies

Cookies can be set by the website you are visiting (first-party cookies) or by other organizations whose services are embedded on that website (third-party cookies). For example, when you visit pizzluce.rest, we may use services such as Google Analytics, which sets its own cookies on your device to help us understand how visitors use our site. These are third-party cookies because they are set by Google, not by Pizza Luce directly.

2.3 Session Cookies vs. Persistent Cookies

Session cookies are temporary cookies that expire when you close your browser. They are used to maintain your session on our website, for example, to keep items in your shopping cart as you browse different pages.

Persistent cookies remain on your device for a set period of time, or until you manually delete them. These cookies help us remember your preferences and settings for future visits to our website.

3. Types of Cookies We Use

Pizza Luce uses the following categories of cookies on our website pizzluce.rest:

3.1 Essential Cookies (Strictly Necessary)

Essential cookies are necessary for the basic functioning of our website. Without these cookies, certain features of the website would not work properly, and you may not be able to access certain areas of the site. These cookies do not collect any personal information that could be used for marketing or to remember where you have been on the internet. Because these cookies are strictly necessary, they cannot be disabled through our cookie preference settings, though you can disable them through your browser settings (see Section 6 for more information).

Examples of what essential cookies do:

  • Allow you to navigate between pages of the website without losing information
  • Remember items added to your online order or cart
  • Recognize when you are logged into your account
  • Ensure the security of your session on our website
  • Remember your cookie consent preferences

3.2 Analytics and Performance Cookies

Analytics cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This information allows us to improve the performance of our website and deliver a better experience for our users. For example, we can see which pages are visited most frequently, how long users spend on each page, and whether they encounter any error messages.

We use Google Analytics to collect this type of data. The information generated by these cookies about your use of our website is typically transmitted to and stored by Google on servers in the United States. Google will use this information on our behalf to evaluate your use of our website, compile reports on website activity, and provide other services relating to website activity and internet usage. You can learn more about Google Analytics cookies at Google's developer documentation.

3.3 Functional Cookies

Functional cookies allow our website to remember choices you make when you visit our website, such as your language preferences, the region you are in, or any customizations you have made to our website. These cookies may also be used to provide services you have requested, such as watching a video or commenting on a blog. The information these cookies collect is typically anonymized and they cannot track your browsing activity on other websites.

Examples of what functional cookies do:

  • Remember your location preference for showing relevant menu items or store locations
  • Personalize your experience based on your previous visits
  • Remember your preferred communication settings
  • Enable embedded third-party content such as maps or videos

3.4 Advertising and Targeting Cookies

Advertising cookies are used to deliver advertisements and marketing communications that are relevant and meaningful to you. These cookies track your browsing habits and activity across websites. They may be set through our website by us or by our advertising partners. These cookies remember that you have visited our website and this information may be shared with other organizations such as advertisers. Advertising cookies may also be used to limit the number of times you see an advertisement and to measure the effectiveness of advertising campaigns.

We may use Google Ads and related advertising platforms to display targeted advertisements to users who have previously visited our website. This is commonly known as "remarketing" or "retargeting."

4. Specific Cookies We Use

The table below provides detailed information about the specific cookies used on pizzluce.rest, including their purpose, type, and duration:

Cookie Name Provider Purpose Type Duration
_ga Google Analytics Registers a unique ID that is used to generate statistical data on how the visitor uses the website. Used to distinguish users. Analytics 2 years
_gid Google Analytics Registers a unique ID that is used to generate statistical data on how the visitor uses the website. Used to distinguish users for a shorter period. Analytics 24 hours
_gat Google Analytics Used by Google Analytics to throttle request rate — limits data collection on high traffic websites to manage server load. Analytics 1 minute
_gcl_au Google Ads Used by Google AdSense to experiment with advertisement efficiency across websites using their services. Tracks conversions from Google Ads campaigns. Advertising 3 months
_fbp Facebook (Meta) Used by Facebook to deliver a series of advertisement products such as real-time bidding from third-party advertisers. Advertising 3 months
cookieconsent_status pizzluce.rest Stores your cookie consent preferences so we do not ask for your consent each time you visit the website. Essential 1 year
session_id pizzluce.rest Maintains your user session while you browse the website, allowing you to navigate between pages without losing your order information or login status. Essential Session (expires when browser closes)
cart_token pizzluce.rest Stores information about items added to your online order/cart so that your selections are remembered as you browse. Essential / Functional 7 days
user_prefs pizzluce.rest Remembers your preferences such as your preferred location or dietary filter settings to personalize your browsing experience. Functional 6 months
_gac_ Google Ads Contains campaign-related information for the user. Used to track which ad campaign brought a visitor to the website for conversion measurement. Advertising 90 days

Note: The cookies listed above represent our standard cookie usage. This list may be updated from time to time as we add or remove third-party services. We recommend reviewing this page periodically.

5. Third-Party Cookies and Services

In addition to our own cookies, we may also use third-party services that set cookies on our website. We do not control these third-party cookies and they are subject to the respective third party's privacy policy. Key third-party services we use include:

5.1 Google Analytics

We use Google Analytics to analyze the use of our website. Google Analytics gathers information about website use by means of cookies. The information gathered relating to our website is used to create reports about the use of our website. Google's privacy policy is available at: https://policies.google.com/privacy.

5.2 Google Ads

We use Google Ads to advertise our products and services. Google Ads uses cookies to help serve the ads it displays on websites across the internet. When you visit a website, Google's cookies may be set on your browser to remember your visit. You can learn more about Google advertising and privacy at: https://policies.google.com/technologies/ads.

5.3 Facebook (Meta) Pixel

We may use the Facebook Pixel on our website to measure the effectiveness of our Facebook advertising campaigns and to deliver targeted advertising on Facebook. You can learn more about Facebook's privacy practices at: https://www.facebook.com/privacy/explanation.

6. How to Manage and Disable Cookies

You have the right to decide whether to accept or reject cookies (except for strictly necessary/essential cookies which are required for the website to function). There are several ways you can manage your cookie preferences:

6.1 Browser Settings

Most web browsers allow you to control cookies through their settings preferences. You can set your browser to refuse cookies or to delete certain cookies. Below are links to instructions for managing cookies in the most commonly used browsers:

Please note that if you use different devices to access the internet (e.g., computer, smartphone, tablet), you will need to ensure that each browser on each device is adjusted to suit your cookie preferences.

6.2 Opt-Out Tools for Specific Third Parties

You can also opt out of certain third-party cookies directly through the following tools and links:

6.3 Mobile Device Settings

If you access our website via a mobile device, you can control advertising cookies through the settings on your device:

  • iOS (iPhone/iPad): Go to Settings > Privacy & Security > Tracking, and disable "Allow Apps to Request to Track."
  • Android: Go to Settings > Google > Ads, and enable "Opt out of Ads Personalization."

7. Impact of Disabling Cookies

If you choose to disable or restrict cookies, please be aware that some features and functionality of our website pizzluce.rest may not work as intended. The potential impacts include:

  • Essential Cookies Disabled: You may be unable to complete online orders, maintain your shopping cart between pages, or stay logged into your account. The website may not function properly or at all.
  • Analytics Cookies Disabled: We will not be able to collect information about how you use our website, which means we may be less able to make improvements and tailor our content to your interests. This will not significantly affect your ability to use the website.
  • Functional Cookies Disabled: The website may not remember your preferences, such as your location or dietary preferences, and you may need to re-enter these each time you visit.
  • Advertising Cookies Disabled: You will still see advertisements, but they will not be personalized based on your interests or previous interactions with our website. You may see ads that are less relevant to you.

8. Your Rights Under U.S. Privacy Laws

Depending on your state of residence, you may have certain rights regarding your personal data, including data collected through cookies. Under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), California residents have the following rights:

  • Right to Know: You have the right to know what personal information we collect, use, disclose, and sell, including information collected through cookies.
  • Right to Delete: You have the right to request that we delete personal information we have collected from you.
  • Right to Opt-Out of Sale/Sharing: You have the right to opt out of the sale or sharing of your personal information, including data collected through advertising cookies.
  • Right to Non-Discrimination: You have the right not to be discriminated against for exercising your privacy rights.
  • Right to Correct: Under the CPRA, you have the right to correct inaccurate personal information we hold about you.
  • Right to Limit Use of Sensitive Personal Information: Under the CPRA, you have the right to limit the use and disclosure of your sensitive personal information.

To exercise any of these rights, please contact us using the information provided in Section 10 below. We will respond to your request within the timeframes required by applicable law.

Under the FTC Act, all users in the United States are entitled to fair and transparent data practices. We are committed to providing clear and honest information about how we use cookies and your data, in compliance with FTC guidelines.

9. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, law, our business operations, or any other reason we deem necessary or appropriate. When we make changes to this Cookie Policy, we will update the "Last Updated" date at the top of this page. We encourage you to review this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

Your continued use of our website pizzluce.rest after any changes to this Cookie Policy have been posted constitutes your acceptance of those changes.

10. Contact Us

If you have any questions, concerns, or requests relating to this Cookie Policy or our use of cookies, please do not hesitate to contact us using the details below:

Pizza Luce

We aim to respond to all legitimate requests within a reasonable timeframe and no later than the period required by applicable law (e.g., 45 days for CCPA requests, with the possibility of a 45-day extension where necessary).